IQOS3 Launch

Best Event Award World winning project. The launch of the new IQOS3 was one of the most talked-about events.

The event featured unique invitations—rings equipped with NFC technology—and an interior design that captured the brand experience of its users. Highlights included a massive hologram of the device and a food pairing experience tailored to complement each flavor of Heets. With such innovative elements and thoughtful details, the event sparked engagement and considerable discussion among guests.