The “City Against Urbasaurs” project for the GLO brand was a truly large-scale social initiative that made a real impact on cities and their residents. Our goal was not just to capture media attention and encourage bloggers to share and repost, but to showcase the transformative power of tactical urbanism. Drawing on the “broken windows theory” we aimed to show how small actions can lead to significant improvements in people’s lives. This project brought us another BEA World award.
P.S. We were also proud to be the first to host a fashion show literally at the bottom of a river.